Privacy Policy

Last updated: September 28, 2026

LUNIPLIAY operates this website and online store, including all related content, features, tools, products, and services, to provide customers with a convenient and enjoyable shopping experience (the “Services”).

The LUNIPLIAY online store is owned and operated by Henan Anxingou E-Commerce Co., Ltd.. LUNIPLIAY is powered by Shopify, which provides the technology platform that enables us to offer our Services.

This Privacy Policy explains how we collect, use, process, store, and disclose personal information when you visit lunipliay.com, use our Services, purchase products, interact with advertisements, contact customer support, or communicate with us.

If any conflict exists between this Privacy Policy and our Terms of Service regarding personal information collection, processing, usage, or disclosure, this Privacy Policy will apply to those specific privacy-related matters.

Please review this Privacy Policy carefully. By accessing or using our Services, you acknowledge and understand the privacy practices described below.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Personal information does not include information that has been anonymized or processed in a way that it can no longer reasonably identify an individual.

Depending on how you interact with LUNIPLIAY, your location, your privacy preferences, and applicable laws, we may collect or process the following categories of information:

• Contact Information: Including your name, email address, phone number, billing address, and shipping address.
• Account Information: Including account details, login information, saved addresses, preferences, and account settings where applicable.
• Order and Transaction Information: Including products viewed, products added to cart, purchased products, returned or exchanged products, order history, payment status, and transaction references.
• Payment Information: Payment-related information processed through third-party payment providers. We generally do not store complete payment card numbers or security codes directly.
• Customer Support Information: Including messages, order details, product questions, images, videos, and other information you voluntarily provide when contacting us.
• Device Information: Including device type, browser information, operating system, IP address, network information, and online identifiers.
• Website Usage Information: Including pages viewed, product browsing activity, search actions, cart activity, checkout activity, referring links, and visit date and time.
• Advertising and Analytics Information: Including advertising interactions, campaign data, conversion events, measurement information, and related identifiers where legally permitted.
• Cookie and Privacy Preference Information: Including cookie preferences, consent choices, browser settings, and privacy signals.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you place an order, create an account, contact us, subscribe to updates, or provide information voluntarily.
• Automatically through our website using cookies, pixels, scripts, tags, local storage, server logs, and similar technologies.
• From Shopify and other technology providers supporting our website operations.
• From payment processors and financial service providers.
• From shipping companies, fulfillment providers, warehouses, and logistics partners.
• From advertising, analytics, attribution, and measurement partners.
• From fraud prevention, security, and risk management providers.
• From business partners or third parties where permitted by applicable laws.

How We Use Your Personal Information

Depending on your interaction with LUNIPLIAY and the Services you use, we may process personal information for the following purposes:

Providing and Improving Our Services

We may use personal information to operate our website, process orders, arrange delivery, provide tracking information, manage shopping carts, support customer accounts, handle returns and exchanges, answer questions, and improve our products and services.

Payments and Transactions

We may process personal information to complete payments, verify transactions, maintain order records, prevent payment fraud, and manage refunds, cancellations, or related transaction activities.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to measure advertising performance, understand customer interactions, improve marketing campaigns, analyze conversions, and provide promotional communications related to LUNIPLIAY products.

Analytics and Website Improvement

We may analyze website visits, browsing activity, product interactions, search behavior, and related information to better understand how customers use our website and improve website performance, product presentation, and customer experience.

Security and Fraud Prevention

We may use personal information to detect, investigate, prevent, or respond to fraud, unauthorized access, security issues, misuse, or other potentially harmful activities.

Communicating With You

We may use your information to provide customer support, respond to questions, send order confirmations, provide shipping updates, communicate regarding returns, and maintain customer relationships.

Legal and Compliance Purposes

We may process personal information to comply with applicable laws, regulations, legal requirements, tax obligations, accounting responsibilities, contractual requirements, and lawful requests from government authorities.

Cookies and Similar Technologies

LUNIPLIAY and our service providers may use cookies, pixels, scripts, tags, local storage, APIs, and similar technologies to support website functionality and improve customer experiences.

These technologies may be used for purposes including:

• Enabling essential website functions.
• Maintaining shopping cart and checkout functionality.
• Remembering website preferences and customer settings.
• Supporting website security and preventing fraudulent activities.
• Analyzing website traffic and customer interactions.
• Improving website performance and usability.
• Measuring advertising effectiveness.
• Understanding product interest and conversion activity.
• Supporting marketing activities where permitted by applicable law.

Cookies and similar technologies may generally include strictly necessary, functional, analytics, and advertising technologies.

Strictly necessary technologies are required for essential website operations and may remain active because certain website functions cannot operate properly without them.

Where required by applicable laws, we request appropriate consent before enabling non-essential analytics or advertising technologies.

You may manage available cookie preferences through the Cookie Preferences controls provided on our website.

Rejecting certain cookie categories may affect some non-essential website functions, analytics features, or advertising-related services.

Advertising, Analytics and AppLovin

LUNIPLIAY may work with advertising, analytics, attribution, and measurement partners to understand customer interactions, measure advertising performance, improve campaigns, analyze conversions, and support fraud prevention.

One advertising and measurement partner we may work with is AppLovin Corporation (“AppLovin”).

Where enabled, AppLovin technologies may include cookies, pixels, scripts, APIs, SDKs, or similar integrations.

Depending on our technical configuration, applicable laws, and your privacy choices, information processed by AppLovin may include:

• IP address.
• Browser information and device details.
• Device identifiers or advertising identifiers.
• Online identifiers where legally permitted.
• Website browsing activity.
• Product viewing activity.
• Search interactions.
• Products added to shopping cart.
• Checkout activity.
• Purchase and conversion events.
• Advertising interactions.
• Campaign and attribution information.
• Country, region, postal information, or approximate location information where applicable.
• Cookie preferences and privacy signals.
• Certain customer identifiers where legally permitted.

AppLovin may process applicable information for purposes including advertising measurement, conversion attribution, campaign optimization, fraud prevention, security, advertising delivery improvement, and interest-based advertising where allowed by applicable law and customer preferences.

The specific information processed depends on the technologies enabled by LUNIPLIAY, your website activity, your privacy settings, and applicable legal requirements.

Where legally required, we obtain appropriate consent before enabling AppLovin technologies for non-essential advertising purposes.

We do not intentionally provide AppLovin with sensitive personal information for advertising purposes.

You may manage advertising-related preferences through our Cookie Preferences controls and available privacy-choice mechanisms.

For more information about AppLovin’s privacy practices, please visit:

https://legal.applovin.com/privacy/

How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate our business, provide our Services, complete transactions, improve customer experiences, protect our website, or comply with applicable legal requirements.

Recipients may include:

• Shopify and other e-commerce platform providers.
• Payment processors and payment service providers.
• Shipping companies, warehouses, fulfillment providers, and logistics partners.
• Customer service providers.
• Hosting, technology, security, and infrastructure providers.
• Analytics and performance measurement providers.
• Advertising and attribution partners, including AppLovin.
• Fraud prevention and risk management providers.
• Professional advisors including accountants, auditors, and legal consultants.
• Government authorities, regulators, courts, or law enforcement when legally required.

We may also disclose information in connection with business transactions such as mergers, financing, acquisitions, restructuring, asset sales, bankruptcy proceedings, or similar corporate events.

Service providers process information according to their agreements with us and their applicable privacy obligations.

Relationship With Shopify

Our online store is hosted through Shopify.

Shopify may collect and process personal information related to your access and use of our Services in order to provide, secure, maintain, and improve Shopify services.

Information submitted through lunipliay.com may be transferred to Shopify and other service providers located in countries different from your place of residence.

Certain Shopify services may use information regarding interactions with our store, Shopify services, and participating merchants to provide and improve applicable features.

For more information about Shopify privacy practices, please review:

https://privacy.shopify.com/en

Targeted Advertising and Privacy Choices

Depending on the privacy laws applicable in your location, certain advertising-related activities may be considered a “sale,” “sharing,” targeted advertising, or another regulated use of personal information.

Where applicable, you may have the right to opt out of certain advertising-related processing activities.

You may manage available privacy choices through:

• Using the Cookie Preferences controls available on our website.
• Rejecting non-essential advertising technologies where available.
• Using available website privacy-choice tools.
• Contacting us at service@lunipliay.com.
• Using supported browser or device privacy preference signals where applicable.

Where required by applicable law and technically supported, we will respect recognized privacy preference signals, including Global Privacy Control (GPC) and other legally required privacy signals.

Your choices may not prevent all advertisements from appearing, but they may affect whether advertisements are personalized or how advertising performance is measured.

Marketing Communications

Where permitted by applicable laws, LUNIPLIAY may send promotional communications regarding products, offers, new collections, or website updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in promotional communications.

Even after unsubscribing from marketing messages, you may still receive essential service communications related to:

• Orders.
• Payments.
• Shipping updates.
• Returns and exchanges.
• Account security.
• Customer support requests.

Third-Party Websites and Links

Our Services may contain links to third-party websites, social media platforms, payment services, or other online services.

When you access a third-party service through a link provided on our website, that service may have different privacy practices, security policies, and data-processing methods.

LUNIPLIAY is not responsible for the privacy practices, security measures, content, or policies of third-party services that we do not operate or control.

We recommend reviewing the privacy policies of third-party services before providing personal information.

Children's Privacy

The LUNIPLIAY website and online shopping services are designed for adult customers, parents, and guardians, and are not intended to collect personal information directly from children.

We do not knowingly collect personal information directly from children where parental consent or another legal basis is required under applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us at:

service@lunipliay.com

We will review the request and take appropriate action in accordance with applicable laws.

Security of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, alteration, or improper disclosure.

However, no internet transmission method, electronic communication system, or data storage method can be guaranteed to be completely secure.

For your protection, please do not send sensitive information such as complete payment card numbers, security codes, passwords, or other confidential information through ordinary email or customer service messages.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Processing and maintaining order records.
• Providing customer support services.
• Managing returns, exchanges, and refunds.
• Preventing fraud and maintaining website security.
• Resolving disputes and enforcing agreements.
• Meeting accounting, tax, legal, and regulatory requirements.

The retention period may vary depending on the type of information, the purpose of processing, and applicable legal obligations.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

Right to Access or Know

You may have the right to request information about the personal data we collect, use, or maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information, subject to applicable legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to request a portable copy of eligible personal information.

Right to Restrict or Object

You may have the right to restrict or object to certain types of personal information processing.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw your consent at any time.

Right to Opt Out of Targeted Advertising

Depending on applicable laws, you may have the right to opt out of certain advertising-related processing activities.

Right to Appeal

Residents of certain regions may have the right to appeal decisions regarding privacy requests.

Right to Submit Complaints

You may have the right to submit complaints to an applicable privacy or data protection authority.

These rights may vary depending on applicable laws and may be subject to legal exceptions.

To submit a privacy request, please contact:

service@lunipliay.com

We may request verification information to confirm your identity before processing certain privacy requests.

Where permitted, authorized representatives may need to provide proof of authorization before submitting requests on your behalf.

LUNIPLIAY will not unlawfully discriminate against customers for exercising applicable privacy rights.

United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the laws applicable to you, these rights may include the ability to:

• Request access to personal information collected about you.
• Request deletion of certain personal information.
• Request correction of inaccurate personal information.
• Receive a copy of eligible personal information in a portable format.
• Opt out of certain targeted advertising activities or regulated sharing of personal information.
• Limit certain processing activities where applicable under local laws.

You may submit applicable privacy requests through available website privacy controls or by contacting:

service@lunipliay.com

Where required by applicable law, LUNIPLIAY recognizes supported privacy preference signals, including Global Privacy Control (GPC).

We will review and respond to valid privacy requests according to applicable legal requirements.

European Economic Area, United Kingdom and Similar Jurisdictions

Where the General Data Protection Regulation (GDPR), UK GDPR, or similar privacy laws apply, we process personal information based on one or more lawful grounds, including:

• Performance of a contract with you.
• Compliance with legal obligations.
• Our legitimate business interests.
• Your consent.
• Protection or exercise of legal rights.

Where we rely on consent as the legal basis for processing, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Where applicable, you may also have the right to submit a complaint to your local data protection authority.

International Transfers

Because LUNIPLIAY operates through international e-commerce systems, certain service providers, payment processors, technology providers, advertising partners, and logistics partners may process information in countries outside your country of residence.

As a result, your personal information may be transferred, stored, or processed in countries that may have different privacy laws from your own.

Where required by applicable law, we use appropriate safeguards for international data transfers, including recognized contractual protections or other legally approved transfer mechanisms.

Complaints

If you have concerns regarding how LUNIPLIAY processes your personal information, please contact us using the information below.

We will review privacy-related concerns and work to provide an appropriate response.

Depending on your location and applicable laws, you may also have the right to contact a relevant data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website features, technologies, service providers, advertising practices, privacy requirements, or applicable laws.

When changes are made, we will update the “Last updated” date shown at the beginning of this page.

Where required by applicable law, we may provide additional notice regarding significant changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us.

lunipliay.com is owned and operated by Henan Anxingou E-Commerce Co., Ltd. The company is responsible for the operation of the online store, customer support, order coordination, product management, and related e-commerce activities.

Through international commerce and cross-border logistics networks, LUNIPLIAY works to provide creative children's products, including Children's Toy Cars, Children's Toy Boats, and Children's Toy Aircraft, to families across different markets.

We believe trust is built not only through the products we provide, but also through transparent communication, responsible data practices, reliable service, and respect for customer privacy.